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BOOKS PUBLISHED

  • E-commerce for South African Managers, 2000, published by Interactive Reality, Pretoria (sole author)
  • Export Marketing Handbook, 2000, published by Export Now, Pretoria (co-author)
  • Global Business Environments and Strategies, 2003, published by Oxford University Press, Cape Town (co-author)
  • Integrated Marketing Communications, 2002, published by NAEP, Johannesburg (co-author)
  • Focusing on Customer Service in Southern Africa, 2003, published by Red Pepper Books, Pretoria (co-author)
  • Managing E-commerce, 2005, published by Juta, Cape Town (co-author)
  • Distribution Management, 2006, published by NAEP, Johannesburg (co-author)
  • Integrated Marketing Communications, 2006, 2nd ed., published by NAEP, Johannesburg (co-author)
  • International Marketing; 2007, published by Oxford University Press, Cape Town (co-author)
  • Managing E-commerce in Business (2nd ed.), 2008, published by Juta, Cape Town (co-author)
  • International Marketing (2nd ed.) 2011, published by Oxford University Press, Cape Town (co-author)
  • Fundamentals of E-marketing, 2013, published by Juta, Cape Town (co-author)
  • Product Management, 2013, published by Juta, Cape Town  (Editor)
  • An Introduction to Information Management and Technology in Business, 2015, Juta, Cape Town (co-author)
  • E-marketing for South African Students, 2015, still to be published by Juta, Cape Town (co-author)
  • Managing E-commerce in Business (2nd ed.), 2015, submitted for publishing by Juta, Cape Town (Editor)

CONTRIBUTIONS TO BOOKS

Chapters have been contributed to the following books:

  • Customer Behaviour
  • Consumer Behaviour (3 editions)
  • Public Relations
  • Supply Chain Management
  • Procurement
  • Personal Selling
  • Achieving Excellence in Selling
  • Introduction to Marketing
  • Marketing Management (3 editions)
  • Services Marketing
  • Fundamentals of Branding
  • Customer Service
  • Marketing Research
  • Marketing Success Stories

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