BOOKS PUBLISHED
- E-commerce for South African Managers, 2000, published by Interactive Reality, Pretoria (sole author)
- Export Marketing Handbook, 2000, published by Export Now, Pretoria (co-author)
- Global Business Environments and Strategies, 2003, published by Oxford University Press, Cape Town (co-author)
- Integrated Marketing Communications, 2002, published by NAEP, Johannesburg (co-author)
- Focusing on Customer Service in Southern Africa, 2003, published by Red Pepper Books, Pretoria (co-author)
- Managing E-commerce, 2005, published by Juta, Cape Town (co-author)
- Distribution Management, 2006, published by NAEP, Johannesburg (co-author)
- Integrated Marketing Communications, 2006, 2nd ed., published by NAEP, Johannesburg (co-author)
- International Marketing; 2007, published by Oxford University Press, Cape Town (co-author)
- Managing E-commerce in Business (2nd ed.), 2008, published by Juta, Cape Town (co-author)
- International Marketing (2nd ed.) 2011, published by Oxford University Press, Cape Town (co-author)
- Fundamentals of E-marketing, 2013, published by Juta, Cape Town (co-author)
- Product Management, 2013, published by Juta, Cape Town (Editor)
- An Introduction to Information Management and Technology in Business, 2015, Juta, Cape Town (co-author)
- E-marketing for South African Students, 2015, still to be published by Juta, Cape Town (co-author)
- Managing E-commerce in Business (2nd ed.), 2015, submitted for publishing by Juta, Cape Town (Editor)
CONTRIBUTIONS TO BOOKS
Chapters have been contributed to the following books:
- Customer Behaviour
- Consumer Behaviour (3 editions)
- Public Relations
- Supply Chain Management
- Procurement
- Personal Selling
- Achieving Excellence in Selling
- Introduction to Marketing
- Marketing Management (3 editions)
- Services Marketing
- Fundamentals of Branding
- Customer Service
- Marketing Research
- Marketing Success Stories
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